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At its heart, Advocacy is about social change.

Being an advocate for change includes compelling and authentic storytelling, driving sustainability, and empowering people to overcome barriers.

Self-care and availability of personal support are therefore also essential factors to consider — Advocacy is a team sport!

In this latest episode of our podcast, Marcella Leonard (SSI Associate / Safeguarding Consultant) and Kat Craig (CEO of Athlead) discuss the topic of “Advocacy in sport”.

For organisations and individuals seeking to create social change, the key questions to ask are:

  • Why are we doing this?
  • What is the key problem we are trying to address – is it policy / social issue / practice related?
  • Who is our audience?
  • Who has the power to make the change(s)?
  • Who has the influence on those who do have the power to make change(s)?
  • What are the interim outcomes we want to achieve?
  • What are the actions you can take?

Also, to recognise the importance of research and having the knowledge to inform the debate.

And, crucially, for effective self-care, to create and access support systems, for drawing upon when the barriers to change become challenging.

Listen and subscribe via your favourite podcast platform, including Apple, Spotify and our website.

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